Business marketing and consumer marketing are two different marketing strategies, how?

Business and consumer markets are significantly different markets and it is crucial for businesses to become familiar with both markets to design marketing strategies. Business market however is a larger market with presence of larger buyers and geographically dispersed customers. The demand in this market is not affected by the change in price, which means the demand remains inelastic. There is a highly professional and detail-oriented buying process, as buying units are all professionals. On the other hand, products and services in consumer market are sold to final consumers based on their likes and dislikes. In order to understand a customer demand, businesses have to understand a series of characteristics, from demographic, behavior, geographic to psychographic. The consumer products demand is elastic, which means it changes with any change in price. Quality, attractive packing, branding and promotion are the key attributes that businesses need to focus on to increase sales in consumer focused market.

Business marketing involves making logical purchasing decisions that are process driven, while consumer marketing involves purchasing decisions that are made based on income, price, behaviour, interests, likes and dislikes.

B2B Marketing Strategies

Successful marketers must follow following practices:

  • Educate your clients and share all details
  • Provide online brochures to clients
  • Keep in touch with the clients
  • Take regular feedback from clients
  • Share strong relationship with clients· 

B2B is a niche market with the utmost priority of lead generation. Business marketing focuses on sale of products or services by an organization to other organization, while consumer marketing focuses on selling of goods or services to potential customers.

B2C Marketing Strategies

Go beyond just marketing when you want to target a wide audience. Always remember following points:

  • Target a niche audience
  • Increase brand recognition
  • Create a mobile friendly website
  • Follow the marketing funnel

Before creating marketing strategies, businesses must know their customers well!  

Comments

Post a Comment

Popular posts from this blog

How Tradeindia and Tradekhata help online businesses?

Image
Are you a manufacturer, trader, wholesaler, supplier, or service provider? Is your business suffering heavy loss due to 2020 pandemic? We understand the 2020 lockdown for an extended period has affected all lives and industry is the worst possible way.  However, TradeIndia - The Biggest B2B marketplace, has always been helping the companies, entrepreneurs, start-ups, and individual business owners to build a brand name and boost the business.  During Pandemic, TradeIndia was helping people to build their online businesses to transact and improve the business conditions digitally. It went beyond limits to help improve the market scenario alongside sustaining its own business. In this period, it also created a mobile and web application called TRADEKHATA to manage clientele list, transactions, and bank account.                     You can register with TradeIndia to make an online store to sells your products or services. The e-commerce platform will help you connect with supplier
Read more

Why is B2B ecommerce a growing market?

B2B eCommerce platforms like Tradeindia and Tradila empower sellers and purchasers to put in and control order from computer and mobile devices according to their convenience. Besides, B2B e-commerce incorporates a wide scope of intercompany transactions that comprise purchases and wholesale trades of manufactured parts and components. In this manner, inferable from some advantages offered, for example, overhead expense of businesses and reduced infrastructure combined with disposing of the requirement for middlemen is relied upon to elevate the market growth possibilities over the estimate period. Also, the quickly trend digitization and changing business are extended to affirmatively impact the B2B e-commerce market development over the conjecture period. Perhaps the main changes coming about because of the web usage is the manner by which online businesses are conducted. Some organizations working the world over are embracing on the web platforms to conduct their business activi
Read more

How to create useful original content for online marketing.

Every company or leading brand has a rewarding sale because of the steady high traffic. What do the companies do different? The answer to this question is offering quality content. Unique and original content is the backbone for successful social media and ecommerce marketing. To draft original, useful and unique content, one writer should comprehend the targeted audience first. He/she has to contemplate like an audience or a reader and what attributes are imperative to you as a product or service consumer. Then, let’s dive in and begin generating unique content for your business or company. Now get your business-to-business platform users hooked on the infographic and content you provide. You can register on Tradila and Tradeindia to commerce online business on a large and global scale. Beyond the incentives that aid the company spare costs, interactive content is pertinent to the industries to which your customers are additionally a major magnet. When you introduce yourself a
Read more